Specific Needs Case Studies

 

Over the last two years, Ask About Medicines Week has seen PCTs all over the country develop successful campaigns to ensure their local communities are more informed and more powerful in relation to their health and medicines.  Many of these campaigns have addressed populations of people with specific needs who have been traditionally hard to reach.

 
This year Ask About Medicines, supported by an unrestricted educational grant from Pfizer, has identified a series of case studies from PCTs who have aimed their campaigns at populations with specific needs. The following document takes the learnings from these case studies to provide you with advice on what does and doesn't work when running these campaigns, so that you can maximise the success of your events. 
 
 
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